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Summary
Own and operate a Ferguson Plarre bakery café. A new food business opportunity in Burwood with a simple and effective franchising model with no hidden costs & no royalties or marketing fees.
Royalties
0% of gross
Marketing Fees
0% of gross
Location Details
Burwood Road, Hawthorn
Located in one of Melbourne’s most sought-after inner-city suburbs, this prime location in the Bunnings complex offers a high foot-traffic area surrounded by a bustling cafes, restaurants, and retail stores.
About the Opportunity
At Ferguson Plarre food is what we’re famous for and whether it’s sweet or savoury, our award-winning products keep our guests coming back for generations. Our bakers are the best in the business and use quality Australian ingredients to craft celebration cakes, savouries, and sweet treats you and your guests will love.
Burwood Road is a well-connected commercial hub, catering to a diverse customer base, including local residents, university students, and professionals. With excellent public transport links, including trams and trains nearby, plus easy access to parking, this is the perfect spot to attract both regulars and new customers.
This thriving shopping and dining precinct is known for its strong community feel and demand for quality food and coffee, making it an ideal location for a Ferguson Plarre Bakehouse. Whether you're looking to start fresh or expand your portfolio, this turnkey opportunity is your chance to own a well-established, successful business in an unbeatable location.
Don't miss out on this exciting opportunity to be part of Hawthorn's bustling retail scene.
For more information on this attractive opportunity contact our franchise recruitment team on 03 9336 3200 or visit www.fergusonplarre.com.au/franchising/current-opportunities to discover more about this business and other franchise opportunities.
Marketing support
Ferguson Plarre has a dedicated in-house Marketing Team resourced with expert marketers, digital specialists, and designers, providing full marketing support for your store with no additional marketing fees.
The team manages all aspects of our brand, major advertising campaigns, loyalty programs, product launches, point of sale materials, our e-commerce offering and social media platforms. They’ll also work with you and your Business Support Manager to develop your very own local area marketing plan.
Training provided
Our award-winning Training Team will guide you through a comprehensive 4-week training program where you will learn everything you need to successfully operate a Ferguson Plarre store.
We’ll teach you how to use of our point-of-sale system, how to order products, the selection and management of staff, customer service, food safety, the fundamentals of being a brilliant barista and much more.
At the end of your training a dedicated Business Support Manager will continue to work closely with you to ensure your business is a success.
Skills
You will need to be enthusiastic, motivated, community minded and have a passion for customer service. As a business owner you must demonstrate sound communication and leadership skills, love working with people and be able to manage teams. You’ll need to problem solve, follow a proven business model, understand financials, and be prepared to drive marketing initiatives that allow you to grow sales and profitability.
One thing you won’t need to worry about is baking, we deliver fresh, award-winning products to your store each day.
Length of Agreement
The length of the franchise agreement with be determined by the length of premise lease.
No Royalty Fee
No Marketing Fee
Our support includes:
• Marketing
• Operations
• Product Development
• Projects
• Purchasing / Supply
• Property
• Human Resources
• Information Services
• Finance
• Training
Year Business Established
1901
Year Franchising Commenced
1987
Site locations
87
History
Ferguson Plarre’s Bakehouse is a family owned and operated business with a proud baking history dating back to the 1800s. With 120 years of continued customer loyalty and over 85 stores, we are one of the most loved and well-known bakery chains in Victoria and we’re continuing to grow. The Plarre family delight in serving up little moments of joy for millions of Australian families each year and continue to embrace their forefather's commitment to quality products, service, and innovation.
Awards
Ranked 1 Food Franchise by Topfranchise in 2017, 2018, 2019 & 2020
Top 10 Franchise in Australia by Topfranchise every year since 2013
The Origin Gold Banksia Award for excellence in sustainability
100s of awards for our pies, cakes, and sweet treats.
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