Summary
Own and operate a Ferguson Plarre's Bakehouse. An exisiting bakery cafe business opportunity in Geelong Westfiled with a simple and effective franchising model with no hidden costs or royalties.
Royalties
0% of gross
Marketing Fees
0% of net
Location Details
95 Malop St, Geelong VIC 3220
Geelong Westfield is the region's premier shopping centre. The centre is home to Myer, BIG W, Target and Coles as well as approximately 151 specialty stores.
About the Opportunity
Ferguson Plarre's Bakehouse has a fantastic opportunity to own a bakery cafe situated in Westfield Geelong.
Come and be a part of the Ferguson Plarre network where food and coffee is what we’re famous for and whether it’s sweet or savoury, our award-winning products keep our guests coming back for generations. Our bakers are the best in the business and use quality Australian ingredients to craft celebration cakes, savouries, and sweet treats you and your guests will love.
For more information on this attractive opportunity contact our franchise recruitment team on 03 9336 3200 or visit www.fergusonplarre.com.au/franchising/current-opportunities to discover more about this business and other franchise opportunities.
Marketing support
Ferguson Plarre has an award-winning dedicated in-house Marketing Team resourced with expert marketers, digital specialists, and designers, providing full marketing support for your bakery cafe with no additional marketing fees.
The team manages all aspects of our brand, major advertising campaigns, loyalty programs, product launches, point of sale materials, our e-commerce offering and social media platforms. They’ll also work with you and your Business Support Manager to develop your very own local area marketing plan.
Training provided
Our award-winning Training Team will guide you through a comprehensive 4-week training program where you will learn everything you need to successfully operate a bakery cafe.
We’ll teach you how to use of our point-of-sale system, how to order products, the selection and management of staff, customer service, food safety, how to make amazing coffee and much more.
At the end of your training a dedicated Business Support Manager will continue to work closely with you to ensure your business is a success.
Skills
You will need to be enthusiastic, motivated, community minded & have a passion for customer service. As a business owner you must demonstrate sound communication & leadership skills, love working with people and be able to manage teams. You’ll need to follow a proven business model, understand financials, and be prepared to drive marketing initiatives that allow you to grow sales and profitability.
One thing you won’t need to worry about is baking, we deliver fresh, award-winning products from our central bakery to your store each day.
Length of Agreement
The length of the franchise agreement with be determined by the length of premise lease.
No Royalty Fee
No Marketing Fee
Our support includes:
• Marketing
• Operations
• Product Development
• Projects
• Purchasing / Supply
• Property
• Human Resources
• Information Services
• Finance
• Training
Year Business Established
1901
Year Franchising Commenced
1987
Site locations
76
History
Ferguson Plarre’s Bakehouse is a family owned and operated business with a proud baking history dating back to the 1800s. With 120 years of continued customer loyalty and over 85 stores, we are one of the most loved and well-known bakery chains in Victoria and we’re continuing to grow. The Plarre family delight in serving up little moments of joy for millions of Australian families each year and continue to embrace their forefather's commitment to quality products, service, and innovation.
Awards
Ranked #1 Food Franchise by Topfranchise in 2017, 2018, 2019 and 2020
Top 10 Franchise in Australia by Topfranchise every year since 2013
The Origin Gold Banksia Award for excellence in sustainability
100s of awards for our pies, cakes, and sweet treats.
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