EFM Health Clubs

We are a fitness franchise that commenced in 1991, and now have almost 40 clubs across five states in Australia (New South Wales, Queensland, South Australia, Tasmania & Victoria). We’ve were named in the BRW Fast Franchises List (list of the top 100 fastest growing franchises each year) in each of 2010, 2011 and 2012.

What we do for members, in a nutshell, is combine the affordability of a typical gym membership with the highly tailored and personalised nature of our “small group personalised training” program.

EFM members receive the ongoing coaching and support experienced in a personal training program, but in an incredibly affordable membership price.

It’s this unique offering to members that has seen us sweep across Australia and we’re proud to fill the need for affordable, but highly personalised, fitness programs.

EFM Health Clubs initially operated under the name Executive Fitness Management (EFM). The reason we changed to “EFM Health Clubs” name is simple – people didn’t understand what we did :-). Did we only offer memberships to CEOs and Executives? Were we a gym? Did we offer memberships to all people? In adopting EFM Health Clubs as our name, we are now more identifiable as a gym or health club.

We’re a bit unique in what we do… We specialise in running Health Clubs from within Hospitals, Corporates and Schools catering for on-site staff, students, parents and the local communities. We also have stand-alone public clubs. 

Above all else, each of our Personalised Trainers have a genuine interest in helping our members achieve their goals. Our philosophy is that there needs to be an alternative to “the big gyms” and no two people are the same. Our small group personalised training programs give our members an interactive, challenging but fun environment to exercise in. Add in the advantage of having an experienced, qualified fitness professional on hand to ensure everyone is exercising correctly, working towards achieving their goals and within a safe environment and this makes for a unique community that our members love being a part of.