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Mad Mex Franchise | Melbourne CBD, VIC | Multiple Franchise Opportunities
Summary
Royal Stacks serves up premium burgers and nostalgic vibes, creating unforgettable dining experiences where everyone can eat like a royal. Join us as a Franchise Partner as we expand across Melbourne!
About the Opportunity
With 10 restaurants across Melbourne and a loyal following, Royal Stacks is now in prime position for rapid expansion. Known for our premium ingredients, bold flavours and vibrant brand identity, we’ve established ourselves as a standout name in the fast-casual burger space.
We’re on the lookout for new Franchise Partners for a number of new sites that are either in location analysis phase or in construction, plus sale of existing restaurants. We're currently focusing on growing our kingdom in Greater Melbourne, with high-potential opportunities like Thomastown, Epping, Moorabbin, Mernda, Glen Waverley, Ballarat, Geelong, Frankston and beyond. While we’ve identified these key areas, the exact location and format of your Royal Stacks restaurant will be determined in partnership with our experienced team. We carefully assess each site based on foot traffic, accessibility and lease terms to ensure it’s the perfect fit for both you and our brand.
The investment for a typical Royal Stacks restaurant ranges from $450,000 to $700,000 plus GST, depending on a number of factors including the size and structure of the site. This investment covers a premium fitout, high-quality kitchen equipment and a restaurant designed to deliver the ultimate Royal Stacks experience.
At Royal Stacks, we believe in crafting success together. If you’re ready to build your own thriving business and bring great food and great times to your community, we’d love to hear from you. Enquire today and take your first step towards burger royalty!
Marketing support
Our national promotional calendar drives sales through menu innovations, key events and strategic campaigns. Beyond national marketing, we provide guidance on your local area marketing, helping you connect with your community, boost awareness and grow sales. Plus, with a loyal social media following of over 70,000 fans and a strong focus on strategic partnerships, collaborations for major events and exposure from flagship locations like the MCG, we continue to expand our brand presence which translates to more customers in your restaurant.
Training provided
At Royal Stacks, we set you up for success with comprehensive training covering every aspect of running your restaurant. Our structured guides ensure you master every menu item, from perfecting our signature burgers to crafting shakes and sides with consistency. You’ll also receive hands-on training on our point-of-sale system, so you can manage orders, sales and operations with ease. After launch you will continue to receive ongoing support to ensure you have the skills and confidence to run a thriving Royal Stacks restaurant.
Skills
We’re looking for positive, outgoing leaders who can engage with customers, build strong teams and drive local marketing opportunities. A friendly personality and the ability to connect with people of all ages are key, along with leadership skills and financial acumen to run a successful business. QSR or hospitality experience is a plus, but not essential—what matters most is your energy, passion and commitment to delivering the royal treatment every day!
Year Business Established
2016
Year Franchising Commenced
2021
Site locations
10
History
Royal Stacks was born from decades of hospitality experience and a passion for creating the perfect burger. After a trip to the US, where he tasted over 30 burgers in 34 days, founder Dani Zeini was inspired to bring something fresh to Australia—a bold, high-quality burger experience with a pop culture twist. In 2016, the first Royal Stacks opened on Collins Street in Melbourne's CBD. Since then, it’s grown into a cult favourite with multiple locations in Melbourne, and now in a phase of significant growth!
Awards
We've earned rave reviews for creating a next-level burger experience. We’ve been praised by the likes of Herald Sun, The Age, Broadsheet and Urban List, but our biggest honour came in 2022 when Big 7 Travel named us as the World’s Best Burger!
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