Summary
Join Sal’s Authentic New York Pizza and own a slice of success! With premium Authentic ingredients, a renowned brand, and proven systems, this is your chance to bring a slice of New York to your area.
About the Opportunity
WE’VE HAD THE GOOD FORTUNE OF BEING MADE PRIVY TO A LEGENDARY PIZZA MAKER’S SECRET FAMILY RECIPE AND HAVE SPENT YEARS PERFECTING SALVATORE LEO’S WELL-GUARDED PIZZA MAKING TECHNIQUES.
Sal’s Authentic New York Pizza offers a proven franchise model with a premium brand, high customer demand, and exclusive access to the finest Authentic New York pizza ingredients. With over 50 locations across Australia and New Zealand, Sal’s has built a loyal customer base by delivering 100% Authentic, hand-tossed New York-style pizza, using traditional recipes passed down from legendary pizza maker Salvatore Leo.
Franchisees benefit from a turnkey business opportunity, where the Sal’s team handles site selection, lease negotiation, store design, construction, and equipment procurement. Every location is carefully planned to maximize visibility and foot traffic, and are fitted out using only high quality materials and a consistent palette tailored to suit each location’s unique setting and style.
We have successfully created and developed:
- A product and brand which is 100% Authentic New York. Not an imitation - the real thing - something we will always stand by.
- A genuine in-store New York pizzeria experience (half a world away) for our customers - embodying the smells, look, feel, hustle and style.
- A company culture that values the contribution of every one of our franchisees, managers and team members, and values its employees and customers the same - treating everyone with respect.
- A support office with over 100 years of Sal’s experience, and a store track record and support system second to none
- Sal’s enjoys the rare combination as the premium brand in the market, as well as the best value. Our pizzas are 3.24 times larger than most other pizzas. Bite for bite, we are the best value pizza around.
Sal’s franchisees enjoy access to a highly recognizable brand, premium-quality ingredients, and an exclusive market niche. With a low staff requirement, strong customer loyalty, and a proven track record of success, Sal’s is an ideal investment for those looking to own a profitable and scalable business in the food industry.
Marketing support
Sal’s provides a structured marketing system to drive customer engagement and brand awareness. Franchisees contribute 1.5% of sales to a national marketing fund - covering digital campaigns, social media advertising, and seasonal offers, as well as 1.0% of sales towards local marketing initiatives. Professional marketing materials, in-store signage, and branded asset designs are provided. Franchisees receive expert guidance on community outreach, customer retention, and local advertising strategies to maximize growth.
Training provided
Franchisees receive complete hands-on training in all aspects of pizza-making, store operations, customer service, and inventory management. Training includes in-store experience, point-of-sale system management, and marketing strategies. Our experts provide guidance on food preparation, workflow, and maintaining quality standards. Ongoing operational support is available, including on-site assistance during store setup, operational optimisation and financial guidance to ensure business success.
Skills
No prior food experience is needed. Franchisees should have strong leadership, a customer-first mindset, and the ability to manage operations effectively. Ideal candidates are motivated, hands-on, and willing to follow a proven system. Business management skills, problem-solving, and marketing engagement are valuable. Franchisees receive detailed business performance insights, helping them track sales, optimise efficiency, and maximise profitability.
Length of Agreement
The standard franchise agreement is five years, with ongoing renewal options available.
Year Business Established
2009
Year Franchising Commenced
2010
Site locations
50
History
Sal’s was founded in 2009 in Auckland, inspired by the legendary pizzerias of New York. The founders trained under Salvatore Leo, a master pizza maker from Queens, and replicated his authentic recipes and techniques. Over the years, Sal’s has grown into a trusted brand with a strong customer base, high-quality ingredients, and a simple yet effective business model.
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