Summary
• Founded in 1996 • Nationally Franchised in 2002 • +100 Restaurants Nationwide • Multi-Brand Franchise Opportunities Available • End-to-end Franchise Business Support • Scalability
Location Details
Smithfield, with a mix of residential & industrial areas, offering a growing community of families & workers. With limited dining options and a strong local demand for quick, tasty meals, opening a Noodle Box here presents great potential for success
About the Opportunity
Noodle Box has been serving vibrant Asian flavours to Australians for over 28 years, with 100+ restaurant across Australia and USA. Our purpose is “To enable the dreams and aspirations of our franchise partners by providing them with the best support we can and the security of growing, innovative brands”.
As the fastest-growing Asian franchise in Australia, we offer a unique business model that includes not only our signature wok-charred noodles, fried rice, and stir-fries but also two sister brands: Supreme Leader Korean Krispy Chicken and Double Dragon Dumplings. These additional brands operate from the existing Noodle Box kitchen, expanding revenue streams and also fostering profitable growth through both dine-in and delivery/takeaway.
At Noodle Box we are constantly innovating and embracing new technologies, from self-ordering kiosks to automated wok cooking systems. These new technologies implemented across the network deliver the same great Noodle Box taste while providing labour and operational efficiencies.
Concept Eight, our parent company, operates 160+ restaurant across brands like Pattysmiths Smashing Burgers, Huxtaburger, Southern Seoul Chicken and Acai Bros providing franchisees with shared expertise in Operations, Supply Chain, Marketing, and more!
Unbox a new flavourful adventure with Noodle Box today, enquire now!
Marketing support
Benefits of Joining Noodle Box - Marketing & Brand Growth
• Expert QSR marketing & graphic design team driving customer engagement
• Omni-channel national & local campaigns, including tailored social media advertising
• Multi-brand loyalty & online ordering program; ATE Rewards (an Australian first)
• Exclusive 3rd party home delivery aggregator promotional strategies & exclusive rates
• End-to-end restaurant opening & promotional support
Training provided
All new Franchise Partners undergo a comprehensive training program covering:
• Hands-on training in operations, people, profitability & leadership
• Strategic business planning & customer experience focus
• Ongoing coaching to set you up for long-term success
Skills
We’re seeking driven, hands-on franchise partners who are passionate about great food and delivering exceptional customer experiences. No prior hospitality experience? No problem! Our comprehensive training and ongoing support will equip you with the skills, knowledge, and tools to build a thriving business and achieve long-term success.
Length of Agreement
Seven (7) years plus 2 x 7 year options
Year Business Established
1996
Year Franchising Commenced
2002
Site locations
100
History
Noodle Box was founded in 1996 by two young Aussies inspired by the vibrant hawker markets of Southeast Asia. Captivated by the lively kitchens, aromatic spices, and fresh ingredients, they brought this exciting experience to Australia, opening the first Noodle Box on Melbourne’s iconic, Chapel Street.
Awards
• Best Delivery Initiative at the 2024 QSR Media
• Finalist in the Best Food & Drink Category for the Global Franchise Awards 2025!
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