Summary
This iconic Tasmanian business offering high-quality renovation products is for sale for only the second time in its 40-year history and is the only business of its type in the State.
Location Details
52 Bathurst Street, Hobart
Fragments is located in central Hobart which offers easy access for customers and deliveries from suppliers. The location provides ample on-street parking for customers, and benefits from being in close proximity to other complementary businesses.
Potential
- Greater social media presence would reap financial rewards
- Most customers are homeowners. Opportunity exists to attract new customers who are builders/tradespeople buying on behalf of clients
- Great potential to establish B2B relationships with local architects and interior designers
- For a new owner planning their own house renovation, an added benefit is buying products at wholesale prices, potentially adding tens of thousands of dollars in profit or equity
- Enormous potential to scale the existing online business
Skills
Training will be provided to the new owner, but given the nature of the products the business sells, an interest or experience in renovating or building is desirable.
Hours
The store is open Monday-Friday 10 am to 5 pm and Saturday 10 am to 2 pm and is closed on Sundays & Public Holidays.
Lease
The current lease expires in May 2025, with three further 3-year options.
Employees
There are currently four staff members - one part-time and three casual.
Reason for Sale
The current owner has relocated to Canberra for family reasons.
About the Business
Fragments is a highly-regarded business offering quality renovation products, including door, window, and cabinet hardware, lighting, tapware, bathroom & kitchen fittings, Porter's Paints, pressed metal, timber doors, fireplaces, and hand-crafted Tasmanian furniture. It's a very well-known business throughout Tasmania and the only one offering a range of products to completely transform a period home (of which there are many) to its former glory. While maintaining its focus on older houses, Fragments has expanded its range in recent years to include products also suited to more contemporary homes.
Until recently, the business offered a fee-based In-Home Consultation Service to customers who want extra help choosing the right products for their homes. There is excellent potential to re-establish and grow this service. The fully functional e-commerce website, which is included in the sale, is another source of potential revenue growth.
The beautifully presented showroom of nearly 400m2 is very appropriately housed in a lovely 1930s building in Hobart. It has the bonus of a basement of 175m2, which is used for storage and staff parking and is incredibly convenient.
The current owner has cultivated excellent relationships with long-term suppliers and customers, which the new owner will benefit from. Hobart is a wonderful place to live, and helping people make their homes more beautiful is incredibly rewarding. The sale of Fragments offers an amazing (and rare) opportunity to the right buyer looking for an exceptional lifestyle business. It is ideally suited to a person or couple wishing to operate their own business with the assistance of part-time or casual staff members. If you think this business is for you, enquire now.
History
The business was established 40 years ago and was purchased by the current owner from the founder over 15 years ago.
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