Summary
Australias largest range of Fruit and Nut trees are grown and dispatched to customers all across the country. Featuring Australian Native and Exotic plants.
Revenue
$4,220,000 pa
Rent
$0 pa
Expenses
$1,644,000 pa
Net Profit
$2,576,000 pa
Location Details
36 Daleys Ln
Kyogle is 1.5hr west of Byron Bay and 2.5hrs from Brisbane. It has a Subtropical climate which isn't effected by extremes of drought or temperature. Plentiful supply of water, with Irrigation licences and off stream storage.
Potential
Daleys boasts a large, active customer base of over 40,000 gardeners. Its robust online communication has maintained consistent cash flow and uniform profitability for over 40 years. By not relying on big operators like Bunnings. Daleys has the flexibility to set its own prices, rather than being a price taker. The nursery is a well-recognized and respected brand throughout Australia, supported by a stellar Google rating of 4.9/5 from 1,650 reviews.
Skills
Having an understanding of plant propagation and the way a production nursery operated will help in guiding the staff to produce quality plants. Mail order and dispatch is a core part of the business so operating a streamline packing and fulfilling system ensures high productivity. Customer service and online marketing are a key part of keeping the existing customers engaged and getting new backyard gardeners to make Daleys Fruit Tree Nursery the place they use to get their plants.
Hours
Currently open from Monday to Friday 9am - 3pm
Lease
Lease does not expire.
Employees
Daleys has multiple managers and staff that look after each department. It is no longer reliant on the original brothers. 20 employees use and create the systems and procedures unique to create quality plants and a productive dispatch system.
Reason for Sale
Owners are looking to transition the nursery to the next passionate owner to take the business to new heights.
About the Business
Please see our videos to get a great overview. Copy and Paste into Browser
https://youtu.be/RIg2xmKKQwU
https://youtu.be/NjxDQgYCMeM
Daleys Fruit Tree Nursery supplies the largest range of Fruit and Nuts across Australia. Also an impressive range of Australian Native plants and Exotic trees. The Nursery was established by 3 brothers in 1980 supplying fruit trees to the developing orchards on the North Coast NSW.
In the 1990s they expanded the business to supply Retail nurseries. Then when Bunnings began to take over the Garden Retail scene, the business made a decision to move to online retail sales. It was fortunate to have their nephew Correy Edmed join them as a partner in 2004. With his IT and Marketing skills, the business quickly transitioned to the most successful online nursery in Australia.
The Social media connection online allowed the development of a passionate following of backyard gardeners across Australia.
At the core of the business is the Dispatch system that allows small orders to be sent profitably to most regions of Australia. The success of the family business is to be able to work well together.
Daleys has been growing the business with a network of suppliers that supply us with quality trees to enable us to have the largest range of fruit and nut trees in Australia.
In recent years a fully automated Irrigation system has allowed precise control of watering efficiently. Automation has also allowed control of other areas of the nursery including temperature control. Being at the forefront of developing technology opportunities, Daleys have been able to use these to be efficient and profitable. We are closely watching the new possibilities that AI will bring to the nursery.
As a commitment to a green industry Daleys will be 100% powered by Solar by the end of 2024.
In a world that has so many enviremental challenges, we are proud to have fostered a business that adds value to our natural envirement. Hopefully we can attract an investor that will value this and continue what we have achieved over the last 45 years.
History
Established 1980 by 3 brothers and selling locally. In the early 2000's a very strong push was placed to going online and supply trees across Australia.
Our unique packing and dispatch systems has enabled us to send trees to most addresses in Australia.
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