Summary
Ben & Jerry’s is on a mission to find carefully selected candidates who are passionate about global issues and believe in their ability to change the world, one scoop at a time.
Royalties
6% of net
Marketing Fees
1% of net
Location Details
This Ben & Jerry’s franchise opportunity is located in the heart of Carlton's iconic Lygon Street shopping and dining precinct—a bustling, high-traffic retail strip renowned for its vibrant culture and strong footfall.
About the Opportunity
Ben & Jerry’s are recruiting franchisees with values that align with their three-part mission statement (product, economic, social) that aims to create prosperity for everyone that’s connected to the brand.
Set Up:
Ben & Jerry’s has made setup extremely easy. We will design the store, complete a tender for the fit-out, gain all necessary consents and approvals/certifications and then project manage the fit-out all for the franchisee so they receive a full turnkey operation.
Benefits of franchising with Ben & Jerry’s:
*One of the most successful ice cream companies globally, backed by Unilever
*Over 500 scoop shops worldwide, with 44 stores across Australia and New Zealand
*We choose premium, limited, high-traffic locations for franchisees in Australia and New Zealand (assisted by geo-technology)
*Assistance with leases via CBRE (selected property partners)
*Selling a simple product with infinite alterations
*Little space and equipment required
Peace, love and ice cream.
Marketing support
Ben & Jerry's invests significantly in marketing activities, with total investment outweighing the value of franchisee marketing levies collected. Franchise partners receive many marketing and customer engagement campaigns, as well as:
- Financial and operational support with a scoop shop launch campaign
- Ongoing campaigns
- POS promotions
- New flavour campaigns
- Season specials
Training provided
Franchise partners will be fully trained and looked after during the Ben & Jerry's complete business induction program. Induction includes the following:
- Full brand induction
- Store operations
- Staff management
- Financial management and reporting
- Staff training (ongoing support)
- Ongoing product and operations training
- Training modules are accredited
Skills
The great thing about a Ben & Jerry's business is how simple it is to operate. You don't need retail experience - we will teach you all you need to know.
Length of Agreement
5 + 5 years
Year Business Established
1978
Year Franchising Commenced
1981
Site locations
44
History
Ben & Jerry's was founded by Ben and Jerry in 1978 in Vermont USA. After a number of failed university attempts, the pair enrolled in a $5 ice cream making course (by correspondence). The first Ben & Jerry's scoop shop opened in an old gas station in Burlington Vermont - the rest as they say is history.
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